Lesson 30 (Monday October 21, 2013) Question 2 of 4
What are the segment(s) that your customers are going to be found? Please give reasons for the customer segment(s) that you are going to market your product.
It is going to be in the Niche Market because we are targeting people in undeveloped countries that have various needs. For example, a child in Cambodia that doesn't have a lot of money might need sturdy shoes that will survive through floods and rain and dusty bike rides to school. Or, an expat that is visiting Cambodia might want a unique pair of shoes that reflect the Khmer culture to have as a souvenir. So overall, our shoes can fit a wide variety of customers and needs.
David, William, Alyssa Our project is generally mass market. but can also be classified as a Niche market because the the different designs can be made specifically for different people with different tastes.
The segment that our customers will be found in the mass market. We are going to market our product in the mass market because it is very practical for everyone. The candles can be simply used as a decoration or can be used as a lighting solution.
Ain, David, SuIn Our costumers would generally be young tourists that come to Cambodia to look for souvenirs that are more modernized, useful, and portable, unlike heavy furniture or etc. We are aiming for this segment as it seems like the most likely types of people that will be able to and be interested in buying our product.
It is going to be in the Niche Market because we are targeting people in undeveloped countries that have various needs. For example, a child in Cambodia that doesn't have a lot of money might need sturdy shoes that will survive through floods and rain and dusty bike rides to school. Or, an expat that is visiting Cambodia might want a unique pair of shoes that reflect the Khmer culture to have as a souvenir. So overall, our shoes can fit a wide variety of customers and needs.
ReplyDeleteDavid, William, Alyssa
ReplyDeleteOur project is generally mass market. but can also be classified as a Niche market because the the different designs can be made specifically for different people with different tastes.
Lesley P. and Joon H.
ReplyDeleteThe segment that our customers will be found in the mass market. We are going to market our product in the mass market because it is very practical for everyone. The candles can be simply used as a decoration or can be used as a lighting solution.
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ReplyDeleteSothun, sarikah, tepy
ReplyDeleteOur product is in the mass market as we have no specific segmentation. Everyone can use our lamps
Ain, David, SuIn
ReplyDeleteOur costumers would generally be young tourists that come to Cambodia to look for souvenirs that are more modernized, useful, and portable, unlike heavy furniture or etc. We are aiming for this segment as it seems like the most likely types of people that will be able to and be interested in buying our product.